A switch has silently been flipped in millions of instances of Google Chrome: those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. eff.org/deeplinks/2021/03/go…

8:56 PM · Apr 4, 2021

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We’ve built a new site to tell you whether or not you are a test subject in Google’s latest tracking experiment. Visit Am I FLoC’ed to see if your browser is putting you into one of their new advertising categories. amifloced.org
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Replying to @EFF
*shuts down chrome*
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Replying to @EFF @anildash
Glad I stopped using that browser long ago
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Oh, but wait. They also track you across websites. Even though you do not use the browser, they will still continue to add this information into a file they created for you without your permission. Btw, you are referred to as a "property" in Google Analytics.
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Replying to @EFF
shocking, considering I've been fucking w/algos for over 7 years now. quite sporting, particularly #netflix
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Replying to @EFF @gmarie55
Why I won't use google chrome.
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Replying to @EFF
Look another reason for me to dislike Chrome
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Replying to @EFF
Is that why after visits to PornHub I get adverts from Laurence Fox and Nigel Farage then?
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What are you watching on PornHub 🤔
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Replying to @EFF
I have to use Chrome for work but glad I moved away from it on my phone and home PC. @firefox works great for me.
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why you need chrome?
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